Sunglasses Branding

LUMANOIR IS A SELF-INITIATED EYEWEAR BRAND INSPIRED BY THE CONTRAST BETWEEN LIGHT AND SHADOW. THE LOGO TAKES SUBTLE CUES FROM THE GEOMETRY OF THE ARC DE TRIOMPHE, ECHOING THEMES OF STRUCTURE, PERMANENCE, AND QUIET ELEGANCE. THROUGH A RESTRAINED PALETTE AND MINIMALIST VISUAL LANGUAGE, THE BRAND IDENTITY REFLECTS A REFINED, PARISIAN SENSIBILITY — ONE THAT VALUES PRESENCE OVER NOISE, AND TIMELESSNESS OVER TREND.