Referral Marketing Performance Dashboard

This project is under NDA, and so the below outlines the project with key details redacted. Last winter I joined B2B Company to work with them on my final project. From research, The site's advocacy dashboard is poorly presented in terms of metrics. Users find it difficult to find the data on the dashboard and the data is not collated in one place. I redesigned a new promotional dashboard, with key components such as NPS and revenue data visualisation and redefined the layout of the dashboard to improve new user understanding of key metrics and engagement rates.